"It is necessary to re-think how your company can expand its business. And that can best be done by not focusing on what your are doing, but on your capabilities," says Dr. Jay Bal, Senior Fellow at Warwick Manufacturing Group and Project Leader at West Midlands Collaborative Commerce Marketplace.

"The role of government has traditionally been to build the infrastructure, like ports, roads and harbors, and this task must be expanded to new areas that can link regions and business," says Jay Bal.

Read the full case study at eMarket Services.

Whitepaper: Breeding demand driven virtual organisations from a Business Ecosystem
Dr Jay Bal, Dr Mark Swift and Dr Nikos Armoutis of the International Manufacturing Centre, University of Warwick talk about an ecosystem model that is being developed in the West Midlands, UK.
Read this Full Article in the Marketing Leaders Monthly Magazine | Read the complete paper here

Sensing customers with pay-per-click advertising
How can PPC be used to increase the effectiveness of your online advertising, and bring in sales and leads and a return on investment?
Read the Complete Article in the Marketing Leaders Monthly Magazine here.